Last updated: July 17, 2020
What Information Is Collected About You Through 54D Services?
The information we receive from and collect about you helps us personalize and continually improve your experience using the 54D Services and our business. Here are the general types of personal information we (and certain third parties) may gather:
Information You Give Us:
Sources of Information You Give Us: We receive, store and process personal information you provide to us when you use the 54D Services, set up a 54D account and profile, enter information on our websites or message boards, communicate with us over phone, email, or otherwise, use our applications on mobile or connected devices, use our streaming services, take our surveys, participate in any promotion, interact with our social media presence, or in any other way.
Examples of Information You Give Us: This includes without limitation:
Information We Automatically Receive:
Examples of Information We Automatically Receive When You Use Our Sites: This includes without limitation:
Examples of Mobile and Connected Device Information We Collect: This includes without limitation the same types of data that we collect through our websites as described above, and the following:
Information We Obtain From Third Party Sources:
Sources of Information We Obtain From Third Party Sources: We may receive information about you such as contact information and demographics information from other sources. In addition, we may combine information you give us with other information from these sources.
Examples of Information We Obtain From Third Party Sources: These sources include without limitation the following categories:
How Does 54D Use the Information It Collects?
54D may use the information provided above in various ways, including without limitation, for the following business and commercial purposes:
Types of Uses
Cookies and Third Party Tracking Tools? / California’s “Do Not Sell My Info” Law
54D does not sell your personal information for payment or other monetary consideration. However, because California law broadly defines a “sale” of your personal information to include the act of making cookie and other similar data available to third party advertising and analytics providers when you use 54D Services (even though we never receive any money in exchange), we are required to disclose those practices here.
Certain 54D Services and websites contain electronic images known as pixel tags (also called web beacons or gifs) that we use to help deliver and recognize cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include pixels in our emails to tell if you open and act on them.
Third party advertising and analytics providers use by 54D on some or all of the 54D Services, such as 54d-on.com, and other sites and apps. This list notes the purposes for using your cookie data, and ways you can opt-out of their use of your cookies. This list may change from time to time, and we will take commercially reasonable efforts to keep it current.
Company/Service; Business or Commercial Purpose(s); Privacy Notices
Industry opt-out: Many of these companies are also members of associations, which provide a simple way to opt out of analytics and ad targeting, which you can access at:
§ DAA ( http://www.aboutads.info/choices/)
Browser cookie controls: Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
Pixel Tag Controls: You can disable pixel tags in emails by changing the settings on your email client to prevent the automatic downloading of images.
Mobile Ad ID controls: Each operating system provides options to limit tracking and/or reset the advertising ID.
Do Not Track Signals:
Information and Data Sharing
We value the trust our customers place in us to safeguard their personal information. We share personal information we collect as described below:
Third-Party Service Providers: We disclose any of the categories of personal information described in this policy to third party companies and individuals for business purposes performed on our behalf to better serve you. For example, we use third parties to help us make our products and services available to you, process credit card payments, provide customer service, conduct market research or information analysis, manage promotions, and contact you in connection with various 54D Services. In these instances, we may need to provide your information to these third parties for such purposes.
Affiliates and Subsidiaries; 54D Partners; Third Party Offers: 54D may share your personal information with its affiliates, and subsidiaries. 54D occasionally partners with third parties to learn more about our customers so we can service you better or offer products or services that we feel may be useful to you (“ 54D Partners“). In such case, we may disclose to a 54D Partner certain information, such as your contact information (name, email address, phone number, billing or shipping address) and purchase history. If you request information from a 54D Partner, we may disclose additional information such as your email address, phone number and other contact information, so the 54D Partner can provide you with the information you requested. We may disclose aggregated, de-identified information to 54D Partners: (i) so the 54D Partners can provide you with advertisements tailored to your interests; (ii) for statistical analysis, research, and demographic profiling purposes; and (iii) to support our business and improve our mission to help our customers achieve their health and wellness goals.
Protection of 54D and Others: We may share your information, including personally identifiable information, in order to: (i) protect or defend the legal rights or property of 54D, or the legal rights of our customers, business partners, employees, agents, and contractors; (ii) protect the safety and security of our customers, members of the public, including acting in urgent circumstances; (iii) detect and protect against fraud and identity theft or to conduct risk management; (iv) comply with laws, legal process, or legal requests from any governmental or regulatory body; or (v) to enforce or apply our website Terms and Conditions and/or other agreements.
De-identified Data Disclosures: We may also disclose non-identifying transaction information to third parties for accounting, record keeping and other purposes. We may also disclose aggregated, de-identified user data or non-personal information with business partners, advertisers, and others.
Third-Party and Advertisers’ Services
At various points and pages on our websites, you may be able to access or utilize services offered by or in conjunction with third parties. This includes services in connection with third-party “social media” and other sites that would allow personal information to be transferred to such third parties (for example, Facebook Connect), and others.
These third parties have separate data collection and privacy practices independent from ours, so please review their privacy policies to understand your rights. For this reason, 54D cannot be responsible for their policies or activities. Please contact those third parties directly if you have questions about their privacy practices.
Security of Information
54D has implemented and uses reasonable security measures designed to help prevent the loss and unauthorized access of your information. Despite these efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or to be absolutely secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or our online services. You can help protect your personal information by not reusing any passwords you use in connection with your 54D accounts and profiles. If you suspect a website or mobile application is pretending to be that of 54D’s (also known as “spoofing”), do not enter any personal information, but please let us know by emailing . Personal information may be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes indicated above, or such other purposes as may be permitted or required by the applicable law. Personal Information we collect is maintained in the United States.
Users Outside of the USA
Access or Update User Information
If you provided your information directly to 54D, you may easily access or update certain personal information by visiting We will use commercially reasonable efforts to respond to your request to access or update your information.
Your Privacy Choices: Opt-Out
Marketing: We offer you various ways to opt-out of receiving certain communications from us. If you would like to opt-out of receiving email marketing communications from us, you may click the “Unsubscribe” link found at the bottom of 54D marketing emails that we send and follow the easy instructions to opt-out, or you may click the “Preferences” links to update your email settings. If you would like to opt-out of receiving marketing phone calls, you can inform the agent with whom you speak that you would like to be placed on 54D “Do Not Call” list. If you would like to opt-out of any 54D text message campaign, please follow the instructions provided when you opt-in to the campaign; typically, responding “STOP” to your specific short code will opt you out of the campaign for which you signed up.
Online Advertising: To learn some of the ways that you can opt-out of targeted online advertising, see the section above titled “What About Cookies, Pixel Tags and Third Party Tracking Tools? / California’s “Do Not Sell My Info” Law” for more information.
Notices to California Residents
Your California Privacy Rights – California Consumer Privacy Act (“CCPA”)
If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (“ CCPA”), beginning January 2020 you have certain rights with respect to that information. In particular, you have a right to request that we provide you with the following information:
You also have a right to:
To exercise your rights under CCPA, please email us at email to make a formal request under CCPA.
California Shine the Light
A California resident who has provided Personal Data, as defined under California Civil Code section 1798.83, to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “ California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of Personal Data, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom Personal Data was disclosed in the preceding calendar year, as well as a list of the categories of Personal Data that were disclosed. California Customers may request further information about our compliance with this law by emailing email. Please note that we are required to respond to one request per California Customer each year, and we are not required to respond to requests made by means other than through this email address.
Please feel free to share any comments, concerns, complaints, or questions with us: